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Chelsea unveil Nike’s latest eyesore with the 2021-22 third kit

https://weaintgotnohistory.sbnation.com/2021/8/26/22642496/Chelsea-unveil-nikes-latest-eyesore-with-the-2021-22-third-kit

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An over-designed home shirt with it’s clashing mish-mash of “kaleidoscopic” patterns, and a rather randomly black-hooped but otherwise comfortably yellow away shirt, have now been joined by a programming error of a third shirt, as unveiled officially by the club this morning.

Nike supposedly “worked with individual Chelsea fans involved in the fashion industry to inform the kit design” but there’s probably a good reason said individuals have remained anonymous. The shirt is inspired by yet another Nike product line (ACG) and is also supposed to be “reflective of a modern era for the club, characterised by youthful energy and everything that represents” — which is a whole lot of words to say a whole lot of nothing. It’s a shirt possibly inspired by streetwear, but it might have turned out better if it were inspired by sportswear instead.

In any case, should you choose to adorn yourself with this teal and black and reddish orange “crimson” monstrosity, you can spend way too much money on them in all the usual places.

 

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Geez. I don't understand why Nike serves us with such an uninspired stuff; Just look at Venezia – they are 99% anonymous team, that sold out their kit in 15 minutes and people who don't care about football are fighting for it, because the kit is, well, dope. Meanwhile huge club like Chels, CL winner, gets whatever Corel Draw had thrown out at the moment.

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15 minutes ago, Vegetable said:

Geez. I don't understand why Nike serves us with such an uninspired stuff; Just look at Venezia – they are 99% anonymous team, that sold out their kit in 15 minutes and people who don't care about football are fighting for it, because the kit is, well, dope. Meanwhile huge club like Chels, CL winner, gets whatever Corel Draw had thrown out at the moment.

lol. Their kit is terrible, Its like a poor mans fake gucci shirt!

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21 hours ago, nyikolajevics said:

Since first kit is blue and second is yellow, I don't know against which team we'd use third one. Probably we won't see a lot.

Not a lot for sure. 2 seasons ago with Frank we had black 3rd kit so dark like this one and I remember we used it in Amsterdam, against Everton, Leicester, Brighton, AV away... So similar I guess this season.

In October when we go to Brentford I am sure we will use it.

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  • 3 weeks later...
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  • 3 months later...
On 26/10/2021 at 03:40, Blue Armour said:

Is it just me, or has Nike put out better looking merchandise for Liverpool?

Just looking at some of the hoodies and jackets,..ours seem so generic.

Impossible, you cant polish a turd

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