👕 Chelsea Kits Thread

[Blue Armour 4,442]

Our marquee players in the past decade, Drogba and Hazard, have both been sponsored by Nike.

Would be nice if our new kit deal is with them

[Beepu 1,714]

5 hours ago, Chelsea4 said:

Chelsea parted company with adidas after becoming fed up with United receiving most attention & two-and-a-half times as much money. [Mail]

Chelsea were increasingly annoyed by the way adidas have been concentrating on United, Real Madrid, Bayern Munich and Juventus. [Mail]

The Chelsea shirt deal was worth £30m a year, compared to United’s £75m contract. The Londoners will want at least £50m a year. [Mail]

Nike would be prepared to pay that, but they're close to agreeing a deal with Spurs when they could be sharing Wembley with Chelsea. [Mail]

The other possibilities are Japanese firm Uniqlo, to complement the £40m-a-year shirt deal with Yokohama, or Li Ning from China. [Mail]

Uniqlo is a fashion brand though. They make good very fashionable clothes for a decent price.

 

 

 

Why is adidas so cheap? Chelsea has more sales than Utd but gets 45m less. I was wondering why we stopped having kit campaigns like the ones in 13/14 - 14/15 

Compared to the 'revealing' of next season's, it's quite obvious now that adidas wanted to focus on utd. 

 

 

[Blue_Fox_ 2,086]

9 minutes ago, Beepu said:

Why is adidas so cheap? Chelsea has more sales than Utd but gets 45m less. I was wondering why we stopped having kit campaigns like the ones in 13/14

Even last season's one was superb, with all the fog and Oscar twisting in hand in that awkward manner, and Costa puffing out his chest in a ridiculous manner and so on. It was pretty nice.
Probably for next season we got that failed attempt at amateur porn because it was already known (by Adidas) we wanted to terminate the deal with them.

[BlueLyon 9,359]

7 hours ago, Chelsea4 said:

 

The other possibilities are Japanese firm Uniqlo, to complement the £40m-a-year shirt deal with Yokohama, or Li Ning from China. [Mail]

Meltdown incoming...

[Beigl 1,387]

If Umbro offers good money I would take them over Nike tbh. Really liked their shirts when they were our kit designer. They were also able to produce 3 amazing kits every season. Adidas always made atleast one terrible shirt per season except in 06/07.

[xPetrCechx 13,571]

#CFC initiated talks to end Adidas deal early. They're happy to pay £40m termination fee. Much bigger #CFC deal on the way. (via @SkyKaveh)

[Fulham Broadway 17,319]

Still hurting after the severance from Umbro

[KevinAshburner 1,270]

Airlines, electronics, beer, and Autoglass: A brief history of Chelsea shirt sponsors

By David Pasztor @D_Peezy on Sep 9, 2014, 8:34a

http://weaintgotnohistory.sbnation.com/2014/9/9/6124855/airlines-electronics-beer-and-autoglass-a-brief-history-of-chelsea

 

CHELSEA FC

HOME KITS FOR CHELSEA WHEN CHELSEA WON THE ENGLAND DOMESTIC CLUB TOP FLIGHT LEAGUE

 

KIT SUPPLIERS/MANUFACTURERS AND MAIN SPONSORS

 

1954/1955 – EPL WINNERS/CHAMPIONS

i couldn't find info on these - the club didn't have them on their kit back then.

 

2004/2005 – EPL WINNERS/CHAMPIONS
UMBRO / FLY EMIRATES

 

2005/2006 – EPL WINNERS/CHAMPIONS
UMBRO / SAMSUNG MOBILE

 

2009/2010 – EPL WINNERS/CHAMPIONS
ADIDAS / SAMSUNG

 

2014/2015 – EPL WINNERS/CHAMPIONS
ADIDAS / SAMSUNG
 

[Term-X 7,891]

 

Please god.

[Laylabelle 9,535]

Looks like when the printer runs out of ink

[Jype 6,398]

18 minutes ago, Term-X said:

 

Please god.

 

Samsung?

[Term-X 7,891]

2 hours ago, Laylabelle said:

Looks like when the printer runs out of ink

Well obviously it would be a third kit like this one was...

2 hours ago, Jype said:

Samsung?

Did you not notice the Nike tick then, or have you not being paying attention to the thread? 

[BlueLyon 9,359]

Btw why is our sponsor so high/close to the badge? 

If its for looks, it doesnt look that good. All other teams have their sponsor lower on shirt.

[xPetrCechx 13,571]

3 minutes ago, BlueLyon said:

Btw why is our sponsor so high/close to the badge? 

If its for looks, it doesnt look that good. All other teams have their sponsor lower on shirt.

you sure?

[kmk108 1,186]

4 hours ago, Jype said:

 

Samsung?

Probably a mockup from a couple years ago, back when we had Samsung.

 

There won't be anything real 8-10 months. When a deal is struck, we'll know who will be the manufacturer. Shop owners will have an idea of what the kits will look like about 6 months before they go on sale. Around then is when we may start to see leaks, but there won't be anything official until (I'm guessing) mid-summer next year. When the Samsung deal ran out, we had to wait a few extra months for the official unveiling of the first Yokohama kit.

[LDN Blue 7,903]

You guys can deny it, but Term's right lol. Brand value means a lot more than sometimes who pays the most. It's not like they're giving us peanuts.. I really hope we've got a deal with Nike already and they're just formalising everything.

[Spike 12,049]

37 minutes ago, LDN Blue said:

You guys can deny it, but Term's right lol. Brand value means a lot more than sometimes who pays the most. It's not like they're giving us peanuts.. I really hope we've got a deal with Nike already and they're just formalising everything.

 

Chelsea is the brand, not Adidas or Nike. As long as distribution remains the same, it matters not the creator. People don't buy Chelsea because of Adidas' little three stripes on the chest. 

 

[LDN Blue 7,903]

10 minutes ago, Spike said:

Chelsea is the brand, not Adidas or Nike. As long as distribution remains the same, it matters not the creator. People don't buy Chelsea because of Adidas' little three stripes on the chest. 

No but they certainly help sell the Chelsea brand. That's why sponsorship works both ways, we show off their brand while they incorporate ours into theirs. You can't ignore that Nike's catalogue of teams and player clearly shows there's a reason they're in the elite with Adidas. Both brands bring up the value of the other. We sign with any other smaller competitor we're essentially trying to carry their weight of branding. Nike's advertising and marketing side alone is enormous. Just step outside and have a look, you can't get away from it. 

It's beneficial for both parties. 

[St Abramovich 175]

12 minutes ago, Spike said:

 

Chelsea is the brand, not Adidas or Nike. As long as distribution remains the same, it matters not the creator. People don't buy Chelsea because of Adidas' little three stripes on the chest. 

 

I remember Liverpool being ridiculed over here for their Warrior deal though. I think anyone other than Nike would lead to a perceived loss of stature in many people's eyes. I don't think it would be nearly as bad as some are predicting though.

[Spike 12,049]

32 minutes ago, LDN Blue said:

No but they certainly help sell the Chelsea brand. That's why sponsorship works both ways, we show off their brand while they incorporate ours into theirs. You can't ignore that Nike's catalogue of teams and player clearly shows there's a reason they're in the elite with Adidas. Both brands bring up the value of the other. We sign with any other smaller competitor we're essentially trying to carry their weight of branding. Nike's advertising and marketing side alone is enormous. Just step outside and have a look, you can't get away from it. 

It's beneficial for both parties. 

Maybe at the end of the day, I just don't care. The type of people that end up following a team because of the brand exposure aren't the type of people I want to associate with. People who place too much stock into branding, sponsorships and marketing are also people that I don't want to associate with. I don't care now, I won't care in the future. It is the culmination of loss of identity and loss of 'soul' of every football team. Besides, any company is elevated by Chelsea, especially if it's the likes of Umbro, Le Coq (best brand) or whatever second tier.

30 minutes ago, St Abramovich said:

I remember Liverpool being ridiculed over here for their Warrior deal though. I think anyone other than Nike would lead to a perceived loss of stature in many people's eyes. I don't think it would be nearly as bad as some are predicting though.

Warrior is primarily a hockey brand. They are by no means a small company. Heard of New Balance? Yeah of course you have, they are NB's hockey brand. Liverpool was literally their first foray into football.