👕 Chelsea Kits Thread

[Term-X 7,891]

 

 

[Term-X 7,891]

Great news!, maintains the big club image in a time of uncertainty. If Under Armour are going to try and break the Adidas/Nike monopoly in European football they need to start with Bayern, Madrid or Barcelona.

[Blue Armour 4,312]

Always thought a Nike deal was possible with Hazard also in the squad..good marketing.

[BlueLyon 9,359]

On 16. 5. 2016 at 7:09 PM, Spike said:

You Europeans don't know this because yourselves live in your Nike/Adidas bubble but in the United States; Under Armor is one of if not the biggest growing sportswear company. I promise you, go to any sports store in America and you'll find stacks of Nike, Adidas and Under Armor. You lot really, really underestimate that company. A company doesn't endorse the most talented American footballer and basketballer  and the biggest hitter in baseball by accident. Those players being Tom Brady, Steph Curry, and Bryce Harper respectively. It even has it's fingers in two of the largest market NA sports teams Chicago Cubs and the Toronto Maple Leafs. Cam Newton, Michael Phelps, Andy Murray; all leading athletes in their sports.

UA are killing it and are only on the rise.

This. UA is the new Nike. Only people with lack of vision dont see that.

[BlueLyon 9,359]

4 hours ago, Superblue_1986 said:

If true, £110m a season in sponsorship for just our kit provider, kit sponsor and training ground sponsor is some going.

The board get regularly criticised and some of it, particularly recent transfer strategy, is justified, but they continue to produce with these sorts of deals and helps keep us competitive at the top end currently even with our small capacity at the Bridge.

Well we have alot more income than 10 years ago, but the money we invest in squad is smaller recent years. Perhaps because we will soon start building new stadium?

[kiwi1691 255]

7 minutes ago, BlueLyon said:

Well we have alot more income than 10 years ago, but the money we invest in squad is smaller recent years. Perhaps because we will soon start building new stadium?

Or the club realises they can't make losses forever

[Spike 12,049]

I don't buy kits so at the end of the day I really don't care that much.

[Term-X 7,891]

43 minutes ago, Spike said:

I don't buy kits so at the end of the day I really don't care that much.

Haven't bought a kit since 2008. Still care about the clubs image.

"Everyone judges a book by it's cover" - Steve Jobs

[Tautvix 1,321]

Would love having Nike. Also, happy to run away from these stupid Adidas stripes.

[Term-X 7,891]

1 hour ago, BlueLyon said:

This. UA is the new Nike. Only people with lack of vision dont see that.

UA is stuck in the US bubble, and it really suits american sports actually, Nike & Adidas are more stylish so it's suits us europeans more (on a cultural note). UA have a LONG way to go before even making a dent in European football, they'd need to sign up Messi or Ronaldo, or get one of the big 4 clubs, and even then.. it won't be enough, they'd need to destroy the two most successful sports brands in world history. There isn't room for 3 big players, hence why it's always been Nike-Adidas.. then Puma/Umbro etc battling it out amongst themselfs.

[Parky 739]

I have some UA gear I purchased while in the States and the quality is probably on par or even slightly better than Nike/Adidas tbh. Would be cool to see us as UA's top football side.

 

 

[Term-X 7,891]

3 hours ago, Parky said:

I have some UA gear I purchased while in the States and the quality is probably on par or if not slightly better than Nike/Adidas tbh. Would be cool to see us as UA's top football side.

Those Tottenham kits are the ugliest things I've ever seen. Nike is Nike, the most successful sports brand in world history and synonymous with the beautiful game, it's also the most recognisable logo in world history. And now Chelsea FC is their flagship sponsor in the Premier League.

[Chelsea4 1,521]

Welcome Nike.

[Clevemayer 764]

4 hours ago, Term-X said:

Those Tottenham kits are the ugliest things I've ever seen. Nike is Nike, the most successful sports brand in world history and synonymous with the beautiful game, it's also the most recognisable logo in world history. And now Chelsea FC is their flagship sponsor in the Premier League.

I've really been beliving from day one it has to be Nike, theyr revenge for losing yernited. 

[BlueLion. 21,491]

This had to happen.

If we'd have gone with anyone other than Nike, we lose creditability as a brand, in my opinion. Stepping down from Samsung to Yokohama (ignore the monetary aspect - Samsung IS a far bigger brand than Yokohama, at least in the west) was already one big step which could potentially affect our imagine as a titan of world football - to go from adidas to a brand such as Umbro, Under Armor or even Puma would have been another nail in the coffin. The "big" teams in world football - the Madrid clubs, Barcelona, Juventus, the Manchester clubs, the Milan clubs, Bayern Munich, etc. - all maintain reputations as being big clubs, and they have the sponsorship to match it. Yes, there are teams like Arsenal and Dortmund who have Puma, and Liverpool who have New Balance, but adidas and Nike are the big two, and to move from one and not to the other would be a step down on the marketability ladder. 

As of this month, we are the third most marketable team in world football based on shirt sales. Therefore, we are the perfect match for Nike. Especially when you look at our star players - Hazard and Courtois have had glove/boot endorsements with Nike for years - this is the perfect match and re-affirms our brand value. People on here are talking about wanting to flirt with the unknown, and going with up-and-coming brands like Under Armor. No, not a chance. This is about the club generating revenue and it would be a huge gamble to go with a lesser preferred option. I'm all for this, even though I've preferred adidas to Nike my entire life! We have to match the size of the club with a giant of kit manufacturing, and Nike was the only option. This is a chance for Nike to re-establish themselves as a sponsor of European superpowers after losing the likes of Arsenal and United and Juventus in the past couple of seasons. With those teams shifting over to adidas, it leaves Barcelona and Chelsea as THE definitive Nike teams. You'll see our players everywhere (Nike have always advertised more efficiently than adidas have done in the past), and that's a great thing for the Chelsea brand. 

In short: fuck adidas, well done Nike. 

On the subject of this year's shirt - love it. Different to what we've had before. Plus it's blue - and has a Chelsea badge. That'll do for me. But Chelsea are a big brand and now we have another big brand making our kits, I'm excited. Just looking forward to the official confirmation, though it'll probably be announced later in 2016. 

[Special Juan 27,439]

Nike eh? Just hope next years shirt effort is considerably better than this years.

[Melanicus 5,208]

 

 

[CurlyHairLikeLuiz 1,625]

Wouldn't mind Umbro, to be honest.

 

Although Nike is good too. Adidas's kits since 14/15 have been going down hill, and next season is going to be a kit miss for me too.