Blue Armour 4,517 Posted 3 hours ago Share Posted 3 hours ago 2 hours ago, Vesper said: Chelsea finally ready to agree £45 million deal, far less than what has been floated for years https://theprideoflondon.com/Chelsea-finally-ready-to-agree-45-million-deal snip As reported by Football Insider, Chelsea’s front-of-shirt sponsorship is likely to be worth around £45 million. Talks are “very advanced” and a decision is expected in the “near term”. Well, that is significantly lower than the £60 million figure that had been doing the rounds of the media for so long. In fact, it is not much higher than the £40 million-per-year deal that the club had agreed with Yokohama Tyres back in 2015, more than a decade ago. While other clubs have been successful in agreeing significantly bigger deals since then, Chelsea seem stuck in one spot. And that means falling behind the rest of the pack. Also, one has to question whether extending this sponsorship deal search for so long was even worth it if the best deal the Blues could get was in the region they were always expected to be in the first place. btw That £40m per annum deal cut in 2015 is close to £57m per annum in late 2025 pounds pounds sterling when adjusted for inflation Another source of info to corroborate, looks like. Laughable that after all the gamesmanship of waiting nearly 3 years for 'the right sponsor' ends up with them retreating with their tails behind their legs. To once again quote Eghbali for his astute observation: "Chelsea were quite frankly an asset not terribly well managed on the football, sporting or promotional side" Well done to Eghbali & co. in making it more 'well managed.' Vesper 1 Quote Link to comment Share on other sites More sharing options...
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