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Chelsea Shirt Price Fail - Sports Direct


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Obviously not a mistake. They saw how much popularity there was for the away shirt with MATA 10, so they've reduced their prices dramatically on our other kits. They bulk them in bulk and sell them on - only a small profit margin per shirt, but by selling three/four shirts they recoup the same amount of profit as selling one shirt at full price. Ergo, if they suddenly sell 600-700% more than they previously were, they are overall perhaps doubling the profits they normally would. Plus they'll get shitloads of money back through people adding personalised customisation, too. Clever marketing ploy.

Ergo? I hardly hear people say that word. Last time I heard it was on the matrix.

Matrix fanatic? :-)

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Well it was to cheap not to get the 3 kits....... But i still think there is something wrong i was supposed to pay like 80 pounds but they only charged about 55 pounds (with shipping!) for 3 jerseys don't really know whats going on!

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