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Chelsea Shirt Price Fail - Sports Direct


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All new listings I imagine people have bought from sports direct and are getting onto eBay quickly before the inevitable frenzy

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Still..

It means nobody can profit from selling it now, so this only benefits the people who want it, a 'buyers market'.

No, people can definitely still profit from it. In the grand scheme of things this will cause a quick sudden decrease in price. It was only up for a few hours, and all the prices are back up now. I doubt you will be able to sell them for 55, but give it a week or 2 and you should be able to sell them for at least 30.

Depends on if they honour the orders.

I don't think they will.

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Here they would be legally obliged to do so. If you put a price tag on it - it is binding during that sale. I hope someone took screenshots :-)

Someone (not me) said:

"Customer services admit that it s a misprice and that all orders will not be honoured. Told me to come back and order the shirt in a hour when the new and correct price will be fixed."
I think there will be written in their T and C that they reserve the right to refuse sales at any time, and to change the price etc.
I think if it had have been up for half hour they may have honoured it out of goodwill but as i'm sure a lot of people bought 10 or more of them and it was up for a while they probably won't.
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