👕 Chelsea Kits Thread

[Vesper 30,072]

Reimagined Icons launches - What made us still moves us

https://www.chelseafc.com/en/news/article/reimagined-icons-launches-what-made-us-still-moves-us

Chelsea’s 120 years are packed with key sporting moments that reflects our club’s deep London roots and its global creative influence – and to celebrate six of the best, we have asked world-class designers to reimagine iconic items from those times gone by. Blues fans everywhere, who can purchase the new Reimagined Icons now, will recognise the famous themes but also see them pushed forward. You can trace our history through what we wore but this fashionable clothing and jewellery does not live in the past.

We are football’s pioneers, fuelled by London’s creative spirit, and we have uncovered six iconic items from moments in our history - each with a story that has shaped us. And now a new generation - six London designers - has taken them forward, not to repeat history, but to reimagine it.

1906 Royal Blue Crew

Raphaelle Moore is a Chelsea fan who has brought her deep love for the club to the collection, selected as a consultant to curate the designer line-up and drawing on her industry experience at Fashion East. She led the project from concept to completion, acting as the bridge between the club and the creatives, and contributing as a designer herself by reimagining one of the archive pieces.

That first Reimagined Icon is inspired by the early CFC years – when the Blues first became royal blue. Raphaelle takes a vintage home kit worn for five years and brings that enduring identity bang up to date by creating the 1906 Royal Blue Crew.

Ted Drake Bomber

A streamlined blazer once sported by our players is symbolic of the reinvention and rejuvenation of Chelsea begun by Ted Drake and taken on by his successors. Steve Bryden, who has decades of experience in his creative field, turns the blazer’s theme into streetwear with Chelsea badges, monograms and ciphers to the fore. It is called the Ted Drake Bomber.

Renaissance Track Jacket

The third Reimagined Icon, the Renaissance Track Jacket, merges high-end tailoring with the movement of sport. This vibrantly coloured design takes on the 1990s track jacket from Chelsea’s ‘Italian Renaissance’ era that so thrilled all who watched on.

Gianluca Pullover

From streetwear giant Stüssy to working at Yeezy and now IDA, Jordan Vickors operates at the crossroads of fashion, football and youth culture. He continues to shape the visual language of a new generation and reimagines the distinctive Gianluca Vialli pullover, worn by the iconic Chelsea manager during the turn-of-the-millennium FA Cup victory at Wembley.

Kings of Europe Jersey

This celebrates another momentous victory, this time thanks to the design work of Gabriel Pluckrose. He is a leading creative force behind cult skate brand Palace and brings a new energy to the 2012 shirt sported by Roberto Di Matteo the night he masterminded Chelsea to become champions of Europe.

Champions’ Rings

Our final Reimagined Icon adds jewellery to the range. Becky Gordon first teamed up with Chelsea by winning our Blue Creator Fund which boosts young creatives. With her Champions’ Rings, she reimagines the piece she herself originally designed in 2024 along with the legendary Emma Hayes, when she wanted a ring to present to her players at the end of her historic reign as Chelsea Women head coach.

Six designers. Six defining moments. Six reimagined icons.

This collection is a limited edition and is in our online store and Stamford Bridge Megastore now. Don’t miss the chance to own a reimagined piece of Chelsea history.

• Click to shop Reimagined Icons now!

[Fernando 6,585]

Now no excuse for a good shirt sponsor. 

Get it done. 

But also get this rare opportunity of owning a Chelsea shirt with no logo, name stuff. 

[Vytis33 1,261]

[ahmedou 188]

3 hours ago, Vytis33 said:

I hated the Nike deal. I hate their kits. Ugly. Uninspired. Etc.

But if there's a Jordan deal included - I'm in. At 1905%

[ahmedou 188]

We had the badge. Before having a sponsor.

Why not Qatar Airways as the sponsor.

[ahmedou 188]

Chelsea OVO

JULY 16TH 2025

[Vesper 30,072]

3 hours ago, ahmedou said:

Chelsea OVO

JULY 16TH 2025

just no

[Blue Armour 4,436]

2 hours ago, Vesper said:

just no

[KEVINAA 129]

This is called predictive programming.

Everything is predetermined and scripted in advance in a matrix simulation.

This tweet was in September 2021 with Drake wearing Chelsea champions league clothing and then now July 2025 CFC wearing his clothing brand OVO.

 

 

 

[Thor 2,685]

3 hours ago, Blue Armour said:

There is no way people like Kendrick's latest music. Its horrendous - and I feel the only reason it is catching on is because they hate Drake more than they like Kendrick. 

He's fallen off so hard since GKMC and TPAB. 

[Vesper 30,072]

[DDA 9,924]

All sold out ^^

[ahmedou 188]

The biggest artist in the world is supporting Chelsea!

And the biggest UK artist in the world in the supporting Chelsea!

[Pizy 18,846]

Too bad Drake is the corniest artist out there who was completely destroyed and whose credibility is in the dirt after Kendrick annihilated him. 🤷‍♂️

Seems people in the UK aren’t bothered though judging by the speed with which this merch is gonna sell out!

[whats happening 1,612]

🤢 drake

[ahmedou 188]

[Thor 2,685]

5 hours ago, Pizy said:

Too bad Drake is the corniest artist out there who was completely destroyed and whose credibility is in the dirt after Kendrick annihilated him. 🤷‍♂️

Seems people in the UK aren’t bothered though judging by the speed with which this merch is gonna sell out!

Both artists have been trash as of late, but the only decent song in the whole fued was Family Matters by Drake. The only reason Kendrick "won" is due to Drake being so polarizing and people wanting to see him lose. 

The Kendrick bandwagoning is hilarious to me considering he is making his absolute worst music to date, and not to mention using that stupid Kermit the frog voice to rap half the time. Not sure who told him that was cool. 

 

Anyway - as far as the OVO kits go, every single piece looks horrible bar the white t shirt. Not sure how it sold out lol... 

[Pizy 18,846]

5 minutes ago, Thor said:

Both artists have been trash as of late, but the only decent song in the whole fued was Family Matters by Drake. The only reason Kendrick "won" is due to Drake being so polarizing and people wanting to see him lose. 

The Kendrick bandwagoning is hilarious to me considering he is making his absolute worst music to date, and not to mention using that stupid Kermit the frog voice to rap half the time. Not sure who told him that was cool. 

 

Anyway - as far as the OVO kits go, every single piece looks horrible bar the white t shirt. Not sure how it sold out lol... 

Think you’ll be in the extreme minority with this take, brother! I thought GNX was an awesome album. Much better than his previous record. 

Agree about this OVO gear. Looks super tacky.