FFS, obviously this is about reputation etc, too. It's about promoting your own brand by being partners with a brand as big and well-known as yours in the world instead of settling for "more" money instantly (although this is all hypothetical talk) by signing with a smaller one. What Samsung offers us is a unique partnership with one of the best companies in their field and one of the most famous brands in the world; everyone knows Samsung is one of the leading electronics groups (publically) only challenged by Apple. Do as many people know about Turkish Airlines, let alone about their status in the airlines business? You know the answer.