Samsung Sponsorship

[Justin_3d 1,140]

Well Samsung has been a great sponsor for Chelsea shirt in quite some time.

But I want to ask, is it time to be looking at a new sponsorship where we can secure more money?

Samsung is a nice brand, but it's getting left behind by powerhouse Apple (Is Apple even up for sponsoring sports team?).

As this keeps up, Samsung will continue to fall in revenue and in a couple of years might not be able to offer us a nice improve juicy sponsorship money as we would want.

And speaking about these two, recently news came out where Apple won a court battle against Samsung:

Jury awards $1bn patent victory to Apple

By Tim Bradshaw in San Francisco and Simon Mundy and Song Jung-a in Seoul

Apple has won an emphatic victory in its US patent battle with Samsung, after a California jury found that the South Korean electronics group infringed a substantial majority of contested design and user-interface patents.

The jury awarded just over $1bn in damages to Apple after it found that several of Samsung’s smartphones “wilfully” infringed the patented appearance and features of the iPhone including so-called “rubberbanding” scrolling, its sleek glass front and its grid of colorful, round-cornered apps.

The jury also found that Appledid not infringe any of Samsung’s wireless technology patents, depriving the Korean firm of any damages.

Mark Lemley, professor at Stanford Law School, said the verdict was “sweeping”, noting that the award in Apple’s favor set a new high bar in US intellectual-property cases.

“There is no larger patent verdict that has survived appeal,” he said, referring to two bigger awards that were later reduced. “One of the things about the sweeping nature of the win is it’s awfully hard to imagine the federal circuit reversing on all these issues ... The whole trial, Samsung was on the defensive.”

The verdict in Apple’s favor will send shock waves through the smartphone industry, with potential ramifications for other handset makers, like Samsung, that use Google’s Android operating system.

Exactly a year after he handed over chief executive duties to Tim Cook, Apple’s late co-founder Steve Jobs’ wish to “destroy Android because it’s a stolen product” has come a step closer, analysts said.

“It’s a major victory in Apple’s proxy war against Google,” said Benedict Evans of Enders Analysis. “It will create lots of ripples of uncertainty through the Android world. There will be the concern of what else they can get sued for.”

The US ruling will have a “global effect”, he added, because device makers will be unwilling to create different products for different markets.

Apple applauded the court for what it said was a “loud and clear message that stealing isn’t right”.

“The mountain of evidence presented during the trial showed that Samsung’s copying went far deeper than even we knew,” Apple said. “The lawsuits between Apple and Samsung were about much more than patents or money. They were about values ... We make these products to delight our customers, not for our competitors to flagrantly copy.”

But Samsung says it will appeal against the decision describing it as “a loss for the American consumer”.

“We will move immediately to file post-verdict motions to overturn this decision in this court and, if we are not successful, we will appeal this decision to the Court of Appeals,” it said in a statement.

“The verdict should not be viewed as a win for Apple, but as a loss for the American consumer. It is unfortunate that patent law can be manipulated to give one company a monopoly over rectangles with rounded corners, or technology that is being improved every day by Samsung and other companies ... Samsung will continue to innovate and offer choices for the consumer.”

The ruling did not go entirely in Apple’s favor. The jury found that Samsung’s Galaxy Tab did not copy Apple’s iPad design and was less emphatic in ruling that Apple’s “trade dress”, including its products’ overall impression and “fame”, had been infringed by its Korean rival.

The trial in San Jose, California has been seen as the most crucial of several intellectual-property cases between the two companies around the world.

Apple had sought up to $2.7bn in damages from Samsung, which had in turn asked for $400m from its US rival.

After Apple and Samsung were given 25 hours each to make their case, the jury spent fewer than 22 hours deliberating. During the four-week hearing, the jury of seven men and two women were asked to consider more than 700 distinct questions on a complex set of design and utility patents.

Apple’s technical patents at issue covered iPhone touchscreen features such as “tap to zoom” and “bounce back” scrolling. Its design patents cover iPhone elements such as its edge-to-edge glass front, rounded corners and app icons, as well as the iPad. The “trade dress” claims alleged that consumers could be confused between the two companies’ products.

In its counter suit, Samsung asserted seven utility patents involving wireless transmission technology, cameras and imaging, and playing music in the background while using other features of a device.

Apple shares traded up 1.8 per cent in after-hours trading following the verdict.

The California verdict follows Friday’s earlier ruling in another patent case between Apple and Samsung in South Korea that saw more than a dozen of both companies’ devices banned from sale in the country.

ft.com

http://www.ft.com/cm...l#ixzz24eV0phqd

[DavidEU 2,023]

When we signed the Samsung sponsorship deal, it was the most valuable sponsorship deal in the country. Unfortunately for us, since then the likes of United, City and Liverpool have blown ours out of the water, and obviously we can't renegiotiate until that contract is over. When it does come to an end though, we'll be way up there with the likes of United, whether it's Samsung or someone else.

[Justin_3d 1,140]

I would love to have Apple as a sponsor next.

Is the biggest, and sexiest company in the world!

But do they sponsor team?

I don't know.

[Strike 7,260]

they are tied up in 9 countries with samsung winning a few i think. and 1bn is just 1.5% of Samsung's revenues. so i hope it doesn't affect chelsea

[Jype 6,398]

United negotiated their Chevrolet deal a couple of years in advance. It was announced a few weeks ago but the deal only begins from the 14/15 season. Rumour has it that United's new deal is worth over £40m a year and that's way more than the £15-20m Samsung is currently giving Chelsea. Don't know if Samsung are ready to offer anywhere near that amount but something like £25-30m is what we should be aiming for at least, be it with Samsung or someone else. United sealing that monster of a deal so early could be very good for us because that gives us leverage and now we don't have to accept anything less than what we deserve when we have a deal like that to compare our offers to.

[CHOULO19 24,332]

I always liked the Samsung sponsorship, as David pointed out, it was the best in the country at the time, but since then every thing in football has been inflated, starting with the players' prices and wages leading to sponsorship deals. I hope when the contract with Samsung comes to an end we are able to renew and get a better deal than utd. But keep in mind that unlike ud, we get a fair amount of money from other sponsors like Dolce, Subaru...etc

[Term-X 7,891]

The great thing about Samsung as a shirt sponsor (aesthetically speaking) is that it's just text, and it blends in quite well, no ugly logo's of apples with a bites in it etc.

Text > Logos

[1chelsea 864]

'apple' is a text if a deal come from them it will be way better than samsung is greate

[Term-X 7,891]

'apple' is a text if a deal come from them it will be way better than samsung is greate

They would most likely use the 'iconic' apple logo, if they ever did decide to sponsor a football shirt.

[Justin_3d 1,140]

They would most likely use the 'iconic' apple logo, if they ever did decide to sponsor a football shirt.

I guess for Apple it will have to be like Addidas...go somewhere in the corner so it won't look that bad...or who knows, in the back since that is something new I seen in some jerseys.

One letter brand that would not be that bad is Google.

[Blue-in-me-Veins 4,067]

you guys all forgeting the perfect sponsor.......AIG!! hahahaha

[Kezza 1,965]

Fuck having a giant apple on the front of my shirt.

They'll probably patent the blue or the v neck style.

[OneMoSalah 8,789]

Unsure whether Apple would look good on our shirt, of course the revenue would increase but still I think our next sponsor whoever it may needs to offer us at least 30 million minimum if we are to keep up with Liverpool, United, City etc in terms of revenue.

[nachikethas 1,149]

i want NOKIA connecting people

[BluesChick 1,260]

As far as I know Apple doesn't sponsor any sports team, they don't spend money on that type of marketing. Which I am sure makes their investors happy.

Samsung is a good logo, it blends well with the shirt. Some of the sponsor's logos/text stands out more than the team crest sometimes (Thinking of Bimbo...)

[Kezza 1,965]

http://www.androidpit.com/google-vs-apple-android

Shit just got real!

You'll want Google on the front of the shirt after eading this

[zolayes 14,489]

in the 60s we expected world war 3 to be nuclear between the super powers. 50 years later and it is between the Computer giants in the

courts. I guess thats one small step for man ............

[Justin_3d 1,140]

http://www.androidpi...s-apple-android

Shit just got real!

You'll want Google on the front of the shirt after eading this

I have to say, I find this quite ridicules.

What's even funnier was when I was younger and playing video games, I often wonder why Nintendo never sued PlayStation for stealing their ideas?

They came up with most of them, and PS, Xbox all they did was improve it.

Same difference between Apple and Samsung.