Even the article clearly mentioned that neymar is huge only in brazil. Brazil is a growing rapidly but In term of worlwide appeal right now he is still nothing. He has not played in any major competition (WC,european league,UCL), if he shine in 2014 wc then he will start getting mentioned. Imagine if you use neymar in turkey airlines ad replacing messi, most people will ask who is the guy starring next to kobe