Perhaps, but I still think we should try to actually sell him and get at least 5-6m for him. With the FFP rules, we can't afford to over-pay for players, then let them go for free after a few years.
If Chelsea get to sell a few thousad shirts and gain some new foreign fans, I don't see how that can be bad for the club. I think we've got to the stage where we are well past trying to preserve the "old beautiful game". Money talks in football today, Chelsea is living proof.