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id of thought that it would boil down to money, samsung arnt in as strong a financial position as they have been in the past and so wouldnt be looking at a vast increase in the amount they paid us, especially as their profile is 5 fold what it was when we first had them on the shirt, so id of thought at a current rate of £18m a year they wouldnt of wanted much more than a 25% hike whereas the club should be aiming for a minimum of a 100% hike to £36m considering the other deals that have been signed by other clubs, id also if I were the club only want to be signed up for 5 years, a 10 year deal can put you behind rivals who only lock them selves in for shorter periods like real madrid or bayern for example.

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id of thought that it would boil down to money, samsung arnt in as strong a financial position as they have been in the past and so wouldnt be looking at a vast increase in the amount they paid us, especially as their profile is 5 fold what it was when we first had them on the shirt, so id of thought at a current rate of £18m a year they wouldnt of wanted much more than a 25% hike whereas the club should be aiming for a minimum of a 100% hike to £36m considering the other deals that have been signed by other clubs, id also if I were the club only want to be signed up for 5 years, a 10 year deal can put you behind rivals who only lock them selves in for shorter periods like real madrid or bayern for example.

I doubt it's anything to do with finances. Their revenue is $327 billion it's less than 0.001% of their revenue.

This is the strongest they've ever been in terms of revenue. They are the leaders in the smartphone sector and are expecting huge profits from recent investments in pharmaceuticals.

You know when a companies sponsor horizon goes from Chelsea to Swindon Town that they absolutely love putting their name on anything.

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I doubt it's anything to do with finances. Their revenue is $327 billion it's less than 0.001% of their revenue.

This is the strongest they've ever been in terms of revenue. They are the leaders in the smartphone sector and are expecting huge profits from recent investments in pharmaceuticals.

You know when a companies sponsor horizon goes from Chelsea to Swindon Town that they absolutely love putting their name on anything.

They probably think they have the bargaining power as well. Chelsea's lack of revenue from limited seating at SB places us in a position where negotiations with sponsors is difficult. We can't exactly say 'well we can do better without your contributions'. It's hard to start a bidding war with sponsors when you don't make much anyway.

Samsung probably took it for granted and pissed Chelsea off lmao.

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who ever offers more can have their name on the shirt as far as I'm concerned, this is the way business works nowadays

True, but I'm glad there's certain rules on who can be a sponsor. Like tobacco companies are banned, I'm a strong believer in banning loan shark companies like Wonga etc.. But that's down to personal preferences and like you said - It's just business.

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