All this brand BS. Personally, i never regretted switching from windows to mac. It rocks - and I have been using (and programming on PC so far back as BASIC - so no im not a tech noob) windows since 3.0. I have a business and I need a system that is really stable. OSX delivered. Also, I have my Iphone 4 for four years, never failed me and is a superb device in its functionality. Does that make me a 'snob', 'hipster' or 'arty farty'? No, it makes you who judge and catalogue people in this way 'coalitional judgmental thinkers'