Fair enough, pace is his main strength but he is still a CF, playing as a RW. There's no point playing Sturridge on the wing unless he can show that he is TEAM player and that he can PASS the ball on a consistent basis....Sure, it's good to be selfish/greedy once in a while or when your scoring goals for fun...but first, he has to understand, this is a team game if he wants regular game time.