How is Turkish Airlines less commercialized? They are in the same league as Fly Emirates and as far as I know Turkish Airlines have been the more successful of the two recently. They spend millions on commercials world-wide and they are much more of a "sports brand" because all of their commercials have the likes of Messi and Cove Bryant and Ronaldo and Pele. Tbh, their commercials are ten times better than those of Fly Emirates. But I really don't know why we are even having this discussion. Even of this wasn't the case and they are less commercialized, they are a huge corporation and one of the best airlines in the world. If they are offering us more many than the rest then we will slap their logo onto our shirts because the extra money will help us make better signings which will give us a better chance at winning trophies, because THAT is the point of sponsorship from our point of view.