It won't be. Now that he is starting to bang in the goals, especially for Bolton, he will be expecting a step up from this. So don't be alarmed, if further along the line, Sturridge gets pissed if he doesn't get picked for the starting lineup regularly, and threatens to leave, it'll be just like what Fabio Borini said about, however hard you work at Chelsea, you'll never break into the starting eleven because Abramovich is constantly making plans to buy players, giving the youth hopefuls very little chance. On the other hand, I think Sturridge needs to play more games to prove that he has the quality to go on and score more goals.