Last week I've seen Saudis are moving their playground towards airplanes and wondered who and in what sport they will sponsor. Good for us, Fly Emirates have really strong presence in football, hopefully all those new entities will as well. On the other hand, I fell like those shirt sponsorships are pennies, compared to average cost of player transfer while the exposure is quite significant.
And about that Athletic thing - I think they need to chill. I personally detest the aesthetics catered to Gen Z with every bit of my taste, but somehow managed to live with the concept that Clearlake brought. Do I like it? Not really, but one can't deny this is consequently executed concept and you hardly see any concept in football kits lately, mainly shuffling the elements in endless circle, making them terrible and bit better next season, often on ready-made templates. Zero thought, zero care, while we have something fresh. Not for me, but I respect it.