No offence, but if you feel like the club has lost its sole that made you a fan in the first place, why do you still support them? It actually sounds like you are becoming the plastic fan. Like Blue Armour said, the glory hunters shouldn't really matter to the true fan (whatever that is). If it's the atmosphere you are looking for, perhaps you should start supporting a second club. If you became a fan simply because of the proximity to the stadium, well, the club's still playing at Stamford Bridge and probably will continue to for some time.