Yeah exactly. There's been a long standing urban legend that Real Madrid's expenses are actually subsidised by the Spanish government. To what extend this is true I'm not sure, but the shirt sales alone from Madrid would be enough to keep that deal "behind closed doors" - Case & points being, Ronaldo (Brazilian)'s transfer fee was paid off from shirt sales, on the first day of his signing The secret to legitimately work around the financial fair play rule is to make the team a global brand. Media & marketing are the 2 main assets a club needs these days. Yes the lucrative deals are important (for example, ours with Samsung) - But teams like Real Madrid, hell they have their own basketball team!