We've been really hated since Roman came and everyone kept saying we 'bought the league'. Just like we hate City now, because it seems they take most of our targets, the same happened with us when Roman first arrived and dished out the millions. People also blame us for inflating the transfer market when really that was Real Madrid in their first 'galacticos' era, and subsequently their second one. They also hate us because according to most clubs we 'have no history' and so we didn't deserve such a heavy investment. A really stupid notion, but there you have it, people often like to forget we were actually doing quite well before Roman. Consistently a 5th place team, and occasional 4th. We were always a challenge during the Bates era, unlike Manchester City. It's easy for us to hate City because they're doing what we were used to. I don't really blame most fans for hating us. But it's reassuring when most fans say "I'd rather Chelsea than United" or "I'd rather Chelsea get 4th than Arsenal or Liverpool". We're often the lesser of 2 evils these days Secondly, our board doesn't help. A lot of neutrals felt sorry for Ranieri & Ancelotti. In fact I'm sure they also detested us in the Mourinho departure because they did recognise the talent of that fantastic manager. While they were happy he'd gone (for their results) everyone knew it was because of Roman & his board. They say we ruin world-class talent like Shevchenko and Torres. Failing to recognise that we elevated the careers of Ashley Cole, Michael Essien, Didier Drogba etc. They don't like the fact John Terry's been our only academy talent to come through, in a long while. As the title says, rightly, Chelsea really do make it 'easy to be hated.'