I agree with you on a lot of your points. I have never been a fan of brands like Nike, Adidas, Puma, A&F, American Eagle, etc. Where they just paste the brand name on the shirt. Soccer kits are essentially the same thing, but my favorite athletes wear the chelsea kits so idk. I haven't bought one for 2 years though. Now, I have 2 cubs jerseys, an all blue one and a white with blue pinstripes. Never changes, big logo.