I always liked the Samsung sponsorship, as David pointed out, it was the best in the country at the time, but since then every thing in football has been inflated, starting with the players' prices and wages leading to sponsorship deals. I hope when the contract with Samsung comes to an end we are able to renew and get a better deal than utd. But keep in mind that unlike ud, we get a fair amount of money from other sponsors like Dolce, Subaru...etc