Apart from the sheik wealth funds (which in a sense are organised consortiums as well when they take over a football club), I don't think there will be a bigger consortium. The one with which Usmanov took over Arsenal was huge as well.
However, it remains to be seen how powerful this consortium will be in terms of spending power. If the new owners indeed are willing to support us financially to their maximum capabilites, we will be able to compete at the very top in terms of transfer fees and wages. But I doubt that. An approach similar to that of Liverpool or even ManUre is more probable, unfortuantely. Americans have are good at capitalism. And the main driver of capitalism is debt. They will probably re-finance most of their investments into the club with cheap loans. This is not necessarily problematic tho. Instead it will depend on their long term vision for the club. If they want us to be profitable over a long period of time and are willing to invest accordingly, we can continue to be successful. If they view us as a cash cow like the Glazers do (while still burning tons of money in the process cos they are dumb) it will be curtains for us. In contrast, if they are willing to built a sustainable business model, enhancing our brand in the process, while allowing us to expand with a reasonable amount of losses and debt in the first few years we could end up becoming a much bigger club.
Roman was a generous owner, yet he still would have sold us at some point for profit even without the sanctions. he bought us dirt cheap for like 100m pounds or so, poured in like 2bn transformed us into a European powerhouse and would have sold us for over 3bn. Quite a nice profit if you ask me, only winners in this deal. Sporting-wise we could have hardly asked for more during that period. But economically I think we could have done even better. Being owned by a Russian made us even less popular in the UK. Moreover, we also never really made enough out of our popularity in Asia and the US. I never saw a cohesive strategy in terms of international brand marketing. While being run as a solid business for the last few years, we could have easily invested a bit more in brand expansion. Think about it, with Captain America we have one of the most popular footballers ever and the US still has not seen him playing for us on their side of the Atlantic. Having TT, Rüdiger and Kai has tripled media attention in Germany, a huge football market as well, yet the accessability of our merch here has even regressed. It is mind-boggling. I genuinely believe, we as a club have the potential to be just as big a brand as Real or ManUtd. From the beautiful royal blue to the awesome location, the majestic Stamford Bridge, a history of respectable, heroic leaders on and off the pitch, the club radiates flair and elegance. As opposed to the sketchy proletarian clubs of the north which have long betrayed the values they were founded upon, our club has always stayed true to its heritage. Made from and for a cultured gobal middle class. Everything about us just has a touch of class, which is way more than the rest can claim. Listen to our songs and compare them to the primitive monotony of YNWA or GGMU and it is immediately audible. Walk along the King's road, visit the fashionalbe yet cozy bars and little restaurants around the bridge as opposed to the faceless shacks in Manchester liverpool or northern London. As a little kid, when I was at my first ever football game at the gruelling old WHL of all places, the spurs fan would ask why I don't go home and watch football there if I can not even understand their chants yet. In contrast, the Chels were really appreciative and interested how we came all the way from Germany to attend fierce London derby. It became quite tangible which kind of ppl are attracted by the respective culture and values the respective clubs emanate.
While it all happens under terrible circumstances and with a very sad inducement the timing of this change of ownership could not be more intriguing. We have been a title winning machine again, maybe now is the time to become the global brand we ahve the potential to be. As world champions are at a peak as a club, so the quality of bids should be as well. That being said, there is a huge chance it will blow up in our faces. The Ricketts have not really instilled any confidence. I do not know much about them, their connections to racist groups, statements, the deluded yank alt-right scum etc. are alarming. Also their latest attempt to chum up to the fans, rambling about diversity and inclusion etc were misguided and pathetic. The worst was however that they did not even mention anything about having a strategy how to stay competetive on the sporting side and expand our brand as elucidated above.
