This was likely going to be the case when the club was taken over by a consortium.
Explains everything. First window was filled with overpriced big money signings like Koulibaly, Fofana and Sterling (when Boehly called the shots), and complete reversal in the other direction when Eghbali & Clearlake took over proceedings., halfway through that first season.
It's been a mess both ways. Constant reshuffling, chopping and changing at all levels, from top to bottom. No wonder we don't have a shirt sponsor. Embarrassing for a club at this level.
Whoever thinks that this was all part of some of grand, well throught-out plan is really drinking the kool-aid.