Yes, but it's not associated with the club in the 00's to the same extent. That's why Adidas used red in the 10-11 kit, to capitalise on the sense of history (think of the cutout artwork of pensioners etc, and the 'Made from Chelsea' slogan). It was something different which had very clear marketing potential. It was a 'gimmick' for one season in my opinion. The gold could have a marketing reference to royalty/the kings road, who knows. I just don't see the red making a comeback this season.