The Magic Of Blue 💙 | Chelsea Christmas Ad 2025
The Magic of Blue 💙 With 700,000 Londoners experiencing loneliness, we're coming together with @Chelseafcfoundation, Chelsea Supports’ Trust and local charities to donate gifts and raise funds supporting those who may be spending Christmas alone.Help make Christmas a little brighter for those that need it most. ✨ To find out more about The Magic of Blue, Chelsea Foundation beneficiaries involved and our charity partners for the festive campaign, head to: https://www.chelseafc.com/en/the-magic-of-blue
Chelsea Football Club and Chelsea Foundation have launched The Magic of Blue, a powerful new Christmas film that highlights the growing epidemic of loneliness in London and beyond. There is a chance to contribute to the campaign by donating gifts or purchasing from a festive range of merchandise.
Research commissioned by the Greater London Authority found that a large number of Londoners, 700,000, say they are ‘often or always lonely’, with 15 per cent of over-65s and nine per cent of young people spending Christmas alone according to a study by the Policy Institute at King's College London. As society becomes more digitally connected, many are feeling increasingly isolated, but football, with all its emotions and passion, offers a place to belong.
Christmas film
At its heart, The Magic of Blue is a story about community, imagination and the unexpected bonds that can form between strangers. It follows the story of a young girl and her elderly neighbour, both facing loneliness in different ways. When the neighbour gifts her a Chelsea shirt for Christmas, a magical journey begins - one that transforms not only her day but his as well.
The young girl, Molly, unwraps her first Chelsea shirt on Christmas morning and is instantly transported into a world of wonder and escapism. In her imagination, her London townhouse becomes a stadium; her quiet play turns into a match alongside stars like Enzo Fernandez, Joao Pedro, Lauren James and Naomi Girma, and her everyday surroundings transform into something truly magical.
Meanwhile, her elderly neighbour, spending Christmas alone, is surprised when Molly returns the gift by inviting him into her family home to share the joy of the season. It is a full-circle moment that captures the true meaning of togetherness and reminds us that football is more than just a game – it is a way to belong.
The Magic of Blue features cameos from Leo Woodall (A-list actor from One Day and The White Lotus) and WWE superstar Jey Uso, as well as players from Chelsea’s men’s and women’s squads including Moises Caicedo, Estevao Willian, Alejandro Garnacho and Millie Bright.
Donations welcome
The Chelsea family are invited to join efforts in the build-up to Christmas this year and make a difference by donating thoughtful gifts that can offer comfort and joy to someone who may otherwise be spending Christmas alone.
From 20 November to 13 December, Chelsea Foundation, in partnership with the Chelsea Supporters' Trust, will host Magic of Blue collection points for supporters to donate gifts on upcoming matchdays at both Stamford Bridge and Kingsmeadow. This covers the following home games:
Chelsea Women vs Barcelona Femini - UEFA Women's Champions League - Thursday 20 November
Chelsea vs Barcelona - UEFA Champions League - Tuesday 25 November
Chelsea vs Arsenal - Premier League - Sunday 30 November
Chelsea Women vs Everton Women - Women's Super League - Sunday 7 December
Chelsea Women vs Roma Femminile - UEFA Women's Champions League - Wednesday 10 December
Chelsea vs Everton - Premier League - Saturday 13 December
Items welcome for donation include (all gifts need to be in their original packaging and we are not able to accept food or drink items):
Soft cosy blankets
Unisex warm socks/slipper socks (with grip bottoms)
Gloves
Mittens
Hats
Scarves
Craft kits
Puzzles
Crossword books
Photo albums
Notebooks
2026 diaries and calendars
Posh pens
Christmas decorations
At Stamford Bridge, the matchday drop-off point will be situated at Stamford Gate behind the security checkpoints. At Kingsmeadow, it will be near the merchandise outlet and ticket office. Look out for the Chelsea Foundation/Magic of Blue gazebo.
There will also be Magic of Blue roaming fundraisers giving you the chance to donate money to support loneliness. Those who will not be able to make it to Stamford Bridge or Kingsmeadow and who wish to support with an online donation can do so via this Magic of Blue donation link
As part of the campaign, a festive range featuring a Chelsea-inspired Christmas jumper (which sold out last year), winter accessories and gifting options will all be available in the Stamford Bridge Megastore and through our online store.
A percentage of all sales from the club’s Christmas range will be donated to fundraising efforts, with expert charities including Age UK and Shepherd’s Star distributing donated items and funding to support those experiencing loneliness within our communities. Donated gifts will also be shared with the Chelsea Supporters’ Trust’s chosen charities.
Campaign charity partners
Players from the men’s and women’s teams will learn about the work our charity partners do by spending time with beneficiaries in the build-up to Christmas, and Chelsea Foundation will once again open the doors to Stamford Bridge and welcome vulnerable members of our local community when hosting its yearly Christmas lunch.
Age UK
Age UK is the UK's leading charity working with and for older people. The organisation is dedicated to providing essential services and support to help older people make the most of their later life. Age UK's work includes campaigning, local support, advice and friendship, aiming to change the way older people are treated and represented in society.
Shepherd’s Star
Shepherd’s Star is a community initiative dedicated to reducing isolation and empowering adults facing hardship in south-west London. Through skills introduction workshops, social connection, shared meals and signposting to support services, it helps individuals rebuild confidence, develop new skills and re-engage with their communities.
Chelsea Foundation beneficiaries
Chelsea Foundation arranged for five participants in its programmes to feature in The Magic of Blue film and they are introduced here:
Catalina is 65 and from the Philippines. She attends walking football and walking tennis regularly and became involved through Age UK. She is married to Frank (details below).
Frank is 67 and attends walking football and walking tennis. He also got involved through Age UK and has self-reported that he experiences low levels of social interaction in a recent survey.
Abdul became involved with Chelsea Foundation following a heart attack. He now attends walking tennis and other sessions regularly. He lives alone and self-reported experiencing isolation in a recent survey as well as qualitatively to staff several times.
Freya is in Year 5 at school and is really into her football. She is part of the girls’ team at school and has taken part in our Players’ Project from the start. She suffers with communication and language barriers.
Elias is a super-enthusiastic boy and is a massive football fan. He takes part in our Players’ Project. He met Millie Bright at our World Book Day event last March, which was also the launch of the Players' Project.
Laura Cordingley, CEO Chelsea Foundation, said: 'The Magic of Blue is about bringing people together and spreading kindness at a time of year that can feel especially lonely.
'Recent reports have confirmed that one in nine people will be spending Christmas Day alone and so the need for connection has never been greater. This campaign celebrates the power of community. Whether that's between generations, neighbours or fans, they are all united by their love of Chelsea.
'Through initiatives like our Walking Football, we’ve seen how simple moments of connection can transform lives. After just five months engagement with the programme participants, participants who said they feel isolated had dropped from 15% to just 2.5%.
'This Christmas, we’re helping make the season a little brighter for those who need it most - because the real magic of Chelsea lies not just in football but in the compassion and togetherness of our community.'
Jess Millwood, CEO Age UK Kensington and Chelsea, added:‘We see every day how loneliness can affect older people — especially at this time of year. Partnering with the Chelsea Foundation on The Magic of Blue helps us end this crisis hidden in plain sight and reminds us of the incredible power of community, kindness, and connection to bring people together.'
The Magic of Blue follows Chelsea FC and Chelsea Foundation’s 2024 festive campaign Wrap Up Warm, which saw over £90,000 raised and 3,600 items of warm clothing donated to support those in London affected by homelessness.
