He is ruining his brand IMHO, at least in terms of being a reputable source.
BUT...
Maybe he now is getting a tonne more clicks, making an ever-increasing amount of revenue, as perhaps the average person just wants to see rumour-whore bollocks spewed at them daily.
I would not have a hard time believing that. Look at the state of socio-political, socio-economic affairs, especially as spun up by AI-turbocharged social media..
I see a world that has hundreds of millions of sponges (ie they soak up whatever is spoon-fed them in their silos) and stooges who love to be lied to, as long as the lying fits their world-view and comes from their 'side'.