FFP hasn't come out of nowhere, clubs have been warned about it for a while. I personally think the procedure UEFA have currently followed is too lenient IMO. If FFP was just announced, I would say this punishment would suffice, but that isn't the case. It relation to Chelsea, we are trying to follow FFP, by selling players, and go far in European Competitions. I think the Chelsea board are making sure they don't fall foul of FFP.