I don't think the atmosphere is that bad at the Bridge. I normally stand/sit at MHL and usually the atmosphere is quite good and better at bigger games. There are of course room for approvement. Some thoughts: - Someone in this thread suggested introducing a Capo (the song starters). These are widely used around Europe (the only place I haven't seen them is in UK) and I think they work really well. All you need is a megaphone and someone willing to stand in front of the crowd (and knows the songs of course). Here is video where you can see the 2 Capos in the middle of the stand where a little platform has been created for the to stand on.
Here is another where you can really hear the use of the Capo
- Too many tourists at MHL, who don't know the songs and just go to MHL for the atmosphere. If you don't want to join in creating an atmosphere there are many other places you can sit at the Bridge. - The ticket prices might also have a say. I would like to go to every game but I simply can't afford it. Hence, I go to the bigger games and loan out my membership for smaller games. I suspect more people are selective of the games they attend. Hence, we are not seeing the same people for every game. - Persistant sitting. I simply can't understand that you can't stand up at MHL (luckily we do most games anyway). Last game I attended (Rubin Kazan) there was even an official trying to get everyone to sit (didn't succeed and he was not there 2nd half). IMHO if you want to sit there are West and East stand or even MHU. If your kids can't see why not go to the allocated childrens stand or they can stand on the seats. - We are blessed by having 2 singing stands - Shed End and MHL. But I don't understand why we don't get more out of that by singing towards eachother creating a "who can sing the loudest" sort of competition. - Most clubs have a fan club. This fan club is then devided into smaller groups where one section is responsible for the atmosphere at the stadium (tifos, singing, flags etc.). As far as I am aware Chelsea does not have one fan club (I know that there are many smaller ones but none in London). Am I wrong (I would be very keen to join)? Just my 2 cents