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WE ARE ABSOLUTELY HEARTBROKEN TO DELIVER THE NEWS THAT HUF FOUNDER KEITH HUFNAGEL HAS PASSED AWAY. KEITH BATTLED BRAIN CANCER FOR THE PAST 2.5 YEARS. AND THOUGH HE BEAT THE ODDS AND FOUGHT BACK MUCH LONGER THAN HIS DIAGNOSIS PERMITTED, HE ULTIMATELY AND UNFORTUNATELY LOST THE FIGHT.

KEITH WAS NOT ONLY THE ‘HUF’NAGEL IN HUF. HE WAS THE HEART AND SOUL OF THIS BRAND. HE BUILT AND BROUGHT TOGETHER A COMMUNITY OF PEOPLE LIKE NO ONE ELSE COULD.

KEITH PAVED THE WAY FOR ALL OF US – AS A RESPECTED PROFESSIONAL SKATEBOARDER, SHOP OWNER, BRAND FOUNDER, FOOTWEAR AND APPAREL DESIGNER, CREATIVE DIRECTOR, AND INDUSTRY LEADER. HE SHOWED US HOW TO DO IT, AND HOW TO DO IT RIGHT.

KEITH LOVED SKATEBOARDING AND THE CULTURE AROUND IT. HE DID THINGS HIS WAY AND DID THEM FOR THE RIGHT REASONS. HE INSPIRED SO MANY OF US ACROSS THE GLOBE.

BUT ABOVE ANYTHING ELSE, KEITH LOVED AND SUPPORTED THE PEOPLE AROUND HIM. HE WOULD DO ANYTHING FOR HIS FRIENDS, FAMILY AND CHILDREN. HE PASSIONATELY WANTED TO SEE OTHERS SUCCEED. AND WE ALL LOVED HIM FOR IT.

KEITH’S LEGACY WILL CONTINUE TO LIVE ON AT HUF. TODAY, TOMORROW AND FOREVER.

REST IN PEACE, KEITH.

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HYPEBAE X REEBOK DMX THRILL

INTRODUCING HYPEBAE’S VERY FIRST SNEAKER COLLABORATION

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HYPEBAE partners with Reebok to introduce the platform's very first sneaker collaboration. In commemorating the DMX Thrill silhouette, it brought together an unique partnership and important expression that proposes versatility while shifting away from stereotypical parallels. Originally launched in 2000, the sneaker continues to pay homage to a genderless shape. Accentuated with shades of orange and green, the shoe was designed for and inspired by the women in our community.

HYPEBAE x Reebok DMX Thrill will be available on HBX.com from October 8th.

 

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Indigo Inspiration: The Footshop x adidas Superstar ‘Blueprinting

https://www.sneakerfreaker.com/releases/indigo-inspiration-the-footshop-x-adidas-superstar-blueprinting

In less than a decade, burgeoning Czech boutique Footshop has grown a formidable presence as a premium purveyor of sneakers and streetwear, even dropping some killer collaborations along the way. Next up is one of their retailing Grails: an adidas colab on the iconic Superstar!
Footshop respect the adidas architects with their take on this ‘Blueprinting’ Superstar, which references an age-old indigo dying technique used across Central Europe. Everything is made from primo full-grain white leather, keeping to OG specs along the way. Even the idiosyncratic shelltoe is an earlier smooth edition – they’ve clearly done their research. And because there is already a lot going on with the hardware, they’ve used the very tasteful ‘Blueprinting’ textile accents to dab the heel tab, custom woven tongue labels, and even subtle stripe edging.

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While these Shelltoes retain the essential elements of the 50-year-strong icon, there are some radical changes worth noting. Tapping into the surrounding alpine regions of Footshop’s home base, they’ve outfitted the OG sneaker with sturdy metal D-ring hardware, and hardcore rubber ripple soles to conquer off-road adventures.

Footshop have now cracked the big leagues, but they’ve never forgotten where they’ve come from. This Superstar traces plenty of local lineage, and is the first-ever adi colab with a Central European retailer.

According to Footshop owner Peter Hajduček, ‘This collaboration is one of the biggest milestones we could have achieved. Not many sneaker retailers under 10 years achieve this. We’re very proud that adidas chose us to collaborate with on such an iconic model.’

Raffles are currently open for the Footshop x adidas Superstar ‘Blueprinting’ on their website, and the sneaker releases on October 10. Only 520 individually-numbered pairs have been produced. Which number will you get?

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