Same thing with me .. I have a business, so I need it to work and I need it to work seamlessly together. And I need it to keep working. So An Ipad was brilliant (i do my presentations with it and all), put movies on it, it is my meme database (lol 30 gigs or something) and love it to death. I also do photography so there is the Imac and a laptop (macbook pro). All powered by a 3 terra timemachine annex Wifi that backs everything up brilliantly and automatically. It all syncs beautifully really. The hassle free-ness of Apple is priceless for me. I am done with fooling around with Windows (which I was good at btw :-) But indeed the S4 is wow - but it would be overkill for me. Windows phone sucks btw :-) Iphone I just like a lot, its nice, responsive, quality and my kids love all the apps (the fight over an iphone or ipad to play games can be quite fierce here).