You can't reduce prices a week before the tournament and expect fans overseas to jump at the chance. We have no idea how much advertising has been put in place over in the States to actually promote a tournament for a sport which lags behind at least three other sports. I said it when the announcement was made, and I'll say it again - the WC shouldn't be taking place in NA. The USA & Canada aren't up to it, & Mexico has a whole load of crowd issues, from racism to homophobia.
I'd be in agreement if the WC wasn't taking place next year. This is effectively the replacement for the Confederations Cup, so it's something we'll have to get used to.