Precisely for the reason you mentioned. If Real, Barcelona or PSG win the CL this season, they might want to go out on a high having won the biggest trophies obtainable. A PL & CL double is the only way I see things staying the way they are.
I think it has more to do with teams catching up around the continent along with more backing. Having said that, what does that say about everyone else after last season in Europe?
If Lampard is serious about an attacking player during this window, I'd be content with signing him & it would be straight forward for Marina to actually get done.
There's so many needless INT breaks, I'm unsure tbh. Either way, this sort of management isn't ideal unless shit has hit the fan prior (Luiz situation).
All comes down to lack of competition. Giroud has been a write off since the Super Cup & Michy isn't going to scratch any itch with minutes. A move needs to be made by 31/1.