Professional sports aren't as big here as college sports. That's why our market isn't good compared to our population. Our powerhouse college US football teams get upwards to 100 at stadiums that hold them compared to our professional US football teams which usually get around 80k which is the most popular sport here. Other professional sports in the US only get 20k people at their games. So english football starting to reach 15-20k people here is a huge step. While you may not see it as important, I see it as important for the GAME in the US. Not to mention more money for chelsea = better players to be brought in. I don't think the stars will play much, only through half time if that. It's for fun, and they'll enjoy playing the game for fun rather than for competition for once.