I think all of us are missing the economic side of the club. Currently we are not filling the stadiums because of the quite-expensive ticket prices, but with a bigger stadium, trust me - the ticket prices will fall. (Its normal economics supply + demand.) True that currently we do not need a stadium, but do you guys know that the costs of building the stadium will probably sky rocket high in the future? Especially when property prices increases furthermore. And lastly, relying on pitch performance for revenue is short-term in my opinion. Securing a larger fans base is important as it generates more revenue through merchandise.