To be fair, it's not just about 'modern football'. This has become a norm in society in general. You go to a job, you don't perform, you get your ass fired right away. You know why because there are hundreds waiting to pounce on you job and the companies know that. They don't give the space to learn and grow, everyone wants instant results. Same goes for Sports as well.The higher the stakes, more pressure of WINNING things and being in the front. Because that's what matters now! Not just the ethical way, any which way makes a company/sports team/entrepreneur go to the front of the line goes on to get all the accolades. It's a result oriented life now all around us. Not a gradual learning and growing one, either you perform or you perish. Simple.