While I agree with you in regards to the it's only June aspect, surely you can see it from the side that bar the Cesc/Costa window a few seasons ago, we've been ridiculously poor when it comes to getting targets.
I truly believe that paying large fees like we did for Torres/Sheva and for them to underachieve has scarred us fans and the club in the transfer market. You see it all the time that x player is touted at £60-70m and immediately that player is deemed too expensive/not worth it and we should be looking to getting someone else for cheaper, even if that said player would be a good acquisition for the club and strengthen us as a whole.
What us fans and the club have to accept is that the transfer market has changed now and these fees are the norm. If we are going to push on as a club then we have to just pay these types of fees quoted or risk a repeat of the 15/16 season.