Their boss said it himself:
“We here at My.Club want to sponsor Chelsea as they look to improve on last season's disappointment,” said Ford. “We want to have the My.Club logo emblazoned on the front of Chelsea's jerseys before the club kicks off its 2023 season against Liverpool.
“This contribution would work for both parties. For Blues, it will help to make perfect signings like Kylian. For us, it will ensure Blues fans have only two clubs to call 'mine.' It would be great having Mbappe, Mudryk and other Chelsea players sharing their training exclusives and hosting AMAs on My.Club, a platform for all creators.
But it wont be that, he probably just tried a cheeky offer to be in the headlines.