I think you are 100% right about almost everything you said in this topic. This competition is much more important for brazilian clubs, and clubs from Mexico, Africa or Asia, because their competitions dont have the prestige that Premier League or Champions League have. For a brazilian club is really nice to play against players like Messi, Xavi and Iniesta, even in the past when brazilian clubs were great in terms of players, it was like "we are the poor guys, lets show these rich european clubs that we are the best in the world". About the supporters, I also understand you. Well, its like for example NBA, I might watch it and like clubs like Boston, Knicks, Bulls, Lakers, buy stuff from these guys, but its really different from a guy that every week is the arena for years. As much as like Chelsea, and watch 90% of the games of the season, I know its totally different experience from people like @zolayes, people that knows what being a London club is about, as you said. Well, to other side I dont see the point of you coming here, a forum that is full of international fans to say: "I dont care about the competition, because I'm british, and british just dont care about it", because you know, Chelsea is a global brand, and it really doesnt matter if people from other countries dont know whats Chelsea's soul. Let these people enjoy the tournament, they know Champions League and Premier League is what really matters, they just want to have fun.