When prices were frozen for 6 straight seasons, and every other club increased - what did you all expect? When we were all on here, January 31st, celebrating the signing of Fernando Torres, what did you expect? Was bound to happen, and just accept thats the going rate for this industry now. Football IS a business and like it or not, Ron Gourlay and everyone else has a job to do. A job to ensure the long term stability and income of this club. To generate the wages and funds to make it possible for us to have the best facilities and players to get us the success we're having. Makes me laugh that most the people who complain about it, never go anyway. A big factor in the club doing this, is that they know they can. They have to fill 43,000 seats every week - and if they can do that by charging £80 a ticket, then they are bound too.