He is going to be Boehly’s media machine in growing the Chelsea brand in the US. Even before Boehly the game plugs were not Chelsea vs Arsenal at 10am. It was Christian Pulisic and Chelsea take on Arsenal at 10am. I think they will take it further with Boehly. With the access Boehly’s group gives ESPN and Fox Sports to their other teams, they will probably get more attention for Pulisic and Chelsea. Growing a brand is going to be job #1 for his group in the US. It might even influence Dest coming.