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Adidas

thekid9

By thekid9,
in Matthew Harding Stand

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LDN Blue

LDN Blue 7,903

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I don't really know why there's so much surprise from people about this. Manchester United are a brand manufacturer's dream, they market themselves and even when they're not as successful they still generate impressive numbers. Adidas predict they'll mak $1.5bn over the course of 10 years, hence why they're offering so much per year and those aren't numbers they just plucked out the air.

What does suck is, as I read before, we may be pushed out of Adidas' big PR campaigns. Chelsea & Bayern Munich have been Adidas' unofficial brand ambassadors for their sportswear. On their adverts you generally see us and Bayern. With Manchester United as the 'other' big English club we risk losing our place on the mantle. So there's reason to be skeptical. Unfortunately, we just signed our deal with them last year, so renegotiation can't really happen for another year or so. We can't jump ship yet.

Nike probably won't even be an alternative. Adidas are paying what Nike refused after all.

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LDN Blue

LDN Blue 7,903

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Yeah, I can see us taking a bit of a back seat, not through choice......

I'm sure Nike could match what Adidas are paying us right now!

Yeah they could probably strech their finances. But then again, City will be renegotiating soon. Nike now have 1 top 4 club in England signed with them now and if we're not going to move to Nike then they're going to pool all their resources to keep hold of Man City.. I'm sure they can renegotiate before we can even begin and on a mere £12m/year, they will certianly be looking for more than £30m+/year.

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