Arsenal's Current top price ticket is £94, Spurs's Current top price is £78. With the financial fair play rules coming in, I suppose Gourlay has a case for staying competitive. Nobody wants to sponsor the stadium either.
If I was Fernando in this situation, I'd be sleeping over at the training ground, and be starting training earlier and ending training after everyone has left. Break off almost all communications, and spend every hour of every day in cobham.