👕 Chelsea Kits Thread

[Term-X 7,891]

3 hours ago, Rhino's Skin said:

If Chelsea switched to any known brand the shirts would sell no matter what....and the club shop would still sell the branded clothing.

Chelsea dont make money on every shirt sold.....only the ones the club shops sell.  

Under Armour, Puma etc etc would all work.

As you do not know me please dont speculate on what I know about marketing and all the buzz word bollix associated with it.

Was in the game for years

Image is everything, Chelsea being associated with a status symbol makes us more desirable for incoming fans, and this isn't just for 'selling shirts', I'm referring to all levels. Nike & Adidas are worlds apart from the rest and can market the Chelsea brand the most effectively.

[Term-X 7,891]

As a kid you want the Nike shirts, the Adidas boots Beckham/Messi is wearing, so your mind is already on that brand level. Chelsea not being with one of the big two would be suicide and would scream 'small time'.

The football world knows the cycle..

Arsenal - becomes shit... loses Nike

Liverpool - becomes shit... loses Adidas

 

[MichaelDance 552]

On 18 May 2016 at 5:27 PM, Captain Ahmed said:

Nike Kits

 

So hot

[kmk108 1,186]

20 minutes ago, Term-X said:

As a kid you want the Nike shirts, the Adidas boots Beckham/Messi is wearing, so your mind is already on that brand level. Chelsea not being with one of the big two would be suicide and would scream 'small time'.

The football world knows the cycle..

Arsenal - becomes shit... loses Nike

Liverpool - becomes shit... loses Adidas

 

Arsenal didn't lose Nike. They changed to Puma because Puma provided them with the (at the time) largest contract in Britain. Same goes for Liverpool when they went with Warrior. Neither club "lost" their sponsor because they were shit. But please, don't let facts get in the way of your agenda.

[Rhino's Skin 972]

1 hour ago, Term-X said:

Image is everything, Chelsea being associated with a status symbol makes us more desirable for incoming fans, and this isn't just for 'selling shirts', I'm referring to all levels. Nike & Adidas are worlds apart from the rest and can market the Chelsea brand the most effectively.

USA under armour would dispute ypur claims having some of the worlds highest paid and highest profile names on their books.

Puma have Arsenal on a similar deal to the Adidas Chelsea one but over 5 years.

 

Anyway this is about Chelsea makng them look more desirable....not the other way round......hence the big bucks

[We Hate Scouse 10,286]

On 18/05/2016 at 5:27 PM, Captain Ahmed said:

Nike Kits

The kit pitched to the board is similar to the away one here (obviously in home colours). It has the crew neck but it has double piping on the sleeves and also along the bottom of the shirt.

It does look very nice and sleek. 

[xPetrCechx 13,563]

1 hour ago, We Hate Scouse said:

The kit pitched to the board is similar to the away one here (obviously in home colours). It has the crew neck but it has double piping on the sleeves and also along the bottom of the shirt.

It does look very nice and sleek. 

Nike as our next kit sponsor is Done?

[We Hate Scouse 10,286]

31 minutes ago, xPetrCechx said:

Nike as our next kit sponsor is Done?

It's just the kit that they pitched to the board. Mock kits were obviously created to sell the brand to the board.

I don't know who has been chosen yet.

[xPetrCechx 13,563]

17 minutes ago, We Hate Scouse said:

It's just the kit that they pitched to the board. Mock kits were obviously created to sell the brand to the board.

I don't know who has been chosen yet.

there are number of competitors?

[We Hate Scouse 10,286]

54 minutes ago, xPetrCechx said:

there are number of competitors?

Only two that I'm aware of, as previously stated in this thread.

[xPetrCechx 13,563]

Just now, We Hate Scouse said:

Only two that I'm aware of, as previously stated in this thread.

Nike & U.A?

[Term-X 7,891]

10 hours ago, kmk108 said:

Arsenal didn't lose Nike. They changed to Puma because Puma provided them with the (at the time) largest contract in Britain. Same goes for Liverpool when they went with Warrior. Neither club "lost" their sponsor because they were shit. But please, don't let facts get in the way of your agenda.

Nike & Adidas would have matched and double/quadrupled a new contract for Arsenal/Liverpool if they were a club they wanted to be associated with.

How can you not understand this logic?, Puma would NOT be able to offer the same deal to Real Madrid. Same goes for NB and Barcelona.

[Term-X 7,891]

If you're a big club... the two biggest sports brands in European football WILL offer you a contract. Puma would not have even got a meeting with Arsenal!.... if they had kept on winning things with Nike. Same goes for Liverpool and Adidas.

 

 

[Term-X 7,891]

Messi - Adidas

Ronaldo - Nike

Barcelona - Nike

Real Madrid - Adidas

Juventus (best team in italy)- Nike

Bayern Munich (best team in germany) - Adidas

PSG (best team in france) - Nike

[scargo 75]

Barcelona's sponsorship deal with Nike, whom they're still negotiating with, could reach up to 155M per year with incentives [md]

[xPetrCechx 13,563]

41 minutes ago, scargo said:

Barcelona's sponsorship deal with Nike, whom they're still negotiating with, could reach up to 155M per year with incentives [md]

haha madness

[Rhino's Skin 972]

The fella above is completely missing the point about branding and why clubs go with certain manufacturers.

Throughout history brands come and go. Also, different brands go through varying stages of popularity within  fields of the products they manufacture and the sports (in this case) they promote and endorse.

The most important underlying factor is cash on the table.....not how big the company is or how much revenue it pulls in each year.

If it were the case, that the biggest footballing brands only want to be associated with the biggest brand in sports......how come Utd left Nike to team up with Adidas?

Nike blow Adidas out the water when it comes to revenue and popularity.......go look at the yearly accounts of sportswear manufacturers.  Adidas are a long way behind Nike....a poor second.

So why did Utd part ways with Nike after 13 years......MONEY on the table.

In days gone by, sporting events and sports clubs have had manufacturers sponsor them.....some of the companies have been  ' new kids on the block' wanting to make a name for themselves.......where better than to be associated with a huge club or event.  Nike only started in 1971 having evolved from another US company started a few years earlier....who is to say that Under Armour wont have the same success as they bite into the US market that Nike dominate. They all have to start somewhere and getting a big worldwide brand or individual on your books is a good way to do it.

 

The point being that if someone other than Nike/Adidas came along with a deal that blew those 2 away financially, then clubs would more than likely go for it especially with FFP still being relevant.

Clubs only receive the sponsorship money and profits from sales direct from club shop including online. No more than that.

The clubs do not get a cut on every shirt or branded clothing sold worldwide......thats where the manufacture gets its money back and basically the club has nothing financially to do with the promotion of the goods.

So whether its Nike, Adidas. Under Armour, Puma, some new Chinese shirt manufacture or whatever , whoever puts the most lucrative deal on the table would normally obtain the signature.

The clubs are used to promote the manufacturing brand.....not the other way round. Its up to the sportwear company to promote worldwide sales and get a ROI that is favourable to the sponsorship.

 

Having said all of that....I hope the Nike rumours are true about us and Barca being the 2 main footballing brands they wish to promote their footballing clothing. Not sure where this leaves other clubs such as Man City whose deal with Nike seems paltry in comparison

And my other point is that when the new deal is announced officially on both sides, the statements will be full of marketing bullshoite....such as brand equality, brand awareness, strategys, evaluation, campaign, global positioning etc etc to make it sound the best ever and pundits like you and I buy into it

 

 

 

 

 

[milka 3,349]

nice