It really popular in Indian states like Bengal,Kerala&Goa. Popular than cricket. We really need to develop the infrastructure for football. Also the regular system needs to be changed. Here the football academies aren't very efficient, a young player only gets chance to perform on big stages by the time he turn 18 at least. I think each ISL teams need to develop their own football academies in order to participate which will help the young indian talents to mingle with international players and train with them. Also the upcoming U-17 world up in 2017 will be great platform for India to get in to the main stage. We need to develop a good team for that from now.